BMW Magazine M2

This job was exactly up my alley. Car porn at it´s best. Hamburg based advertising agency Ring Zwei and BMW Magazine contacted me with a rough idea but no layouts as such. They wanted a film of around 45 secs and some stills of the new BMW M2 that showed absolute sheer driving pleasure. And water. Water was important. We shot on location at Eurospeedway Lausitz, Germany. We used a drone for all aerial shots and a camera car for all driving shots. Film and photography were shot pretty much shot simultaneously, often side by side on the camera car. I love this approach, seeing, inventing, shooting. Let me lose and I will produce. There is no stopping me. Needless to say we all got very, very wet. I wish there were more clients that would just trust us photographers and let us deliver.


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