BMW Magazine M2

Photo Real

This job was exactly up my alley. Car porn at it´s best. Hamburg based advertising agency Ring Zwei and BMW Magazine contacted me with a rough idea but no layouts as such. They wanted a film of around 45 secs and some stills of the new BMW M2 that showed absolute sheer driving pleasure. And water. Water was important. We shot on location at Eurospeedway Lausitz, Germany. We used a drone for all aerial shots and a camera car for all driving shots. Film and photography were shot pretty much shot simultaneously, often side by side on the camera car. I love this approach, seeing, inventing, shooting. Let me lose and I will produce. There is no stopping me. Needless to say we all got very, very wet. I wish there were more clients that would just trust us photographers and let us deliver. The video clip is available in the video section under commercials.

CREDITS

client: BMW Magazine | project: BMW M2 | director & DOP: Simon Puschmann | agency: Ring Zwei | creative director: Dirk Linke | art director: Juliane Schöndube | executive producer: Tim Michel | precision driver: Philipp Wänninger | photo assistant: Milan Istvan, Leon Puschmann | drone: Digicopter | camera car: Moving Cine Company | sound engineer: Till Röllinghoff | post production print: Die Bildproduktion | post production tvc: Harvest Digital Agriculture | editor: Marcel Torres Izquierdo | year: 2015
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