Genesis G70 Prestige Graphite

We went looking for a place that didn’t exist, so we promptly built one ourselves because when your location doesn’t exist you get to set the rules. With Gybow shaping the light and a real Genesis G70 Prestige Graphite anchored in our shared imagination we created a world of our own — just imagine what might come next.

client: Genesis USA | agency: Innocean USA | CD: David Mesfin | ACD: Can Kadioglu | executive content producer: Carmen Lam | GYBOW: Arne Weiss, HP Schröder | AI designer: Sebastian Wessel | retouching: Nicola Cafantaris | produced by: Sherwin Taghdiri and John Morgan | digi tech: James Abke | photo assistants: Mike Henika & Kip Corley | studio: C2 Los Angeles | BTS Camera & Sound: Melissa Castro | BTS film edit and grading: Tobias Beul | music and sound design: Tom Puschmann