The New Face Of Buick
I had the immeasurable pleasure and honor to help shape the new photographic language for Buick in a job aptly named The New Face Of Buick. We wanted to invigorate the brand with a fresh, authentic, spontaneous and optimistic style of photography but please see for yourself. The shoot had no layout per se, just a rough outline which was based on using 4 different locations. Day 1 we spent at a private house with a pool shooting all day whatever we would come up with. The first part of day 2 we spent doing rig shots in Mateo Street in the LA Arts District. We then moved to a restaurant on the corner of that street for some lifestyle shots. After lunch we moved to the location with the fountain and spent the rest of our day there. If you have any questions, please feel free to reach out.
Client: Buick | Agency: Leo Burnett | SVP Executive Creative Director: Steve Glinski | SVP Creative Director/Head Of Art: Simon Fairweather | Associate Creative Director: Ron Alexander | Art Buyer: Stefani Fitzpatrick | Production Company: MJ68 Productions | Retouching Company: Harvest Digital Agriculture | Wardrobe Stylist: Laura Eckert | Hair & Make Up: Lucy Crawford | Models: Taynara J., Julien M., Dounia A.